Mica (Mudra institute of Communication) is a dream destination for all those creative creatures that just needs an opportunity to explore their vision ‘To create’.
Its idea is to get to the peak of your imagination and make your work talk. Shaping your work as per the current work demand and thinking out of the box under any circumstances are some of their major goals.
Coming with a strong placement backup it is a must apply for every student to thinks they can make their mark in marketing.
The Postgraduate Diploma in Management (Communications) PGDM (C) is the flagship programme of MICA. It is a two-year residential programme for the study of Integrated marketing communications management.
The programme offers specializations in the areas of
· Advertising Management
· Brand Management
· Media Management
· Marketing research
· Digital communications marketing
This curriculum ensures that students are exposed to the latest information and knowledge in the communications management domain. Mica students are equipped to mange business communications processes holistically. This includes the commissioning of research, seeking consumer insight, formulating strategies, evaluating media options, analyzing sales and distribution channels, and thereby building brand equity creatively by sowing ideas and harvesting pragmatic solutions.
Placement Services are endorsed by some of the finest corporate hubs in the country and are differentiated as per the niche demand of every stream.
Marketing services: Dabur, Lodha Britannia, Loreal, Wipro, General Mills, p&g, Reckitt benckiser etc.
Digital marketing: Amazon, Zomato,Google,Amul, Hungama etc
Media marketing: Hindustan Times, Starplus, Sony, Reliance, BBC, UTV network, Radio Mirchi, Bennett Coleman & Co ltd etc.
Communications & Advertising Agencies: Ogilvy, Leo Burnett, JWT, Law&Kenneth, Lintas India etc
Research marketing: Ernst& young, Imrb international, Tam Media research, Nielsen, Millward brown etc.
Placement report 2014 achieved 100% placement with highest CTC being 23 lakhs per annum and average salary offered was 9.3 lakhs per annum.
And the best part about it is that you can be in a top bschool without actually scoring a 99.99%. Just don’t forget to brush your sense of humour.
Intake: 180 students
Exams: Cat/Xat/Gmat & Micat.
This makes MICA a dream college