Top 10 Advertising questions asked in MBA interview !

Q1) What is advertising? Advertising is defined as a paid form of communication that reaches the target audience through mass media.. Q2) How would you design and promote an advertising campaign?  An advertisement campaign must comprise of the following: 1)A solid marketing plan 2)Advertising budget.. Q3) What are the various media available for advertising today? Media Advertising (TV, radio, newspapers, magazines), Direct Response Advertising, Interactive (on-line) Advertising, Web Sites. Q4)Ways to measure the effectiveness of an advertising campaign? The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor.. Q5) Qualities need to be successful in the field of advertising? The following are the qualities required to be successful in the field of advertising: Creativity, Strategic focus. Q6) How to choose the best media to promote your advertisement? It depends on the following factors: Reach, Geographical spread. Q7) How effective is online advertising? Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. Q8) Factors to decide the target audience of your Advertising? The following are the factors to be considered before deciding the target audience for any advertisements.:- Age – Working class(professionals) – Non – working class(Retired/Home makers) – Socio economic status – Region specific – Religion/community – Buying capacity etc. Q9) Explain a.) Deceptive Ad b.) Unfair advertising? Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information… Q10) What would you do if you run out of ideas for a new Ad?  Word of mouth marketing, Direct marketing, Public opinions survey, Trade show/exhibition promotion etc mba marketing interview questions and answers sales and marketing interview questions and answers pdf marketing interview questions and answers guide marketing interview questions for freshers marketing questions and answers pdf marketing interview tips entry level marketing interview questions questions to ask a marketing manager