Q-11) Why Is Online Marketing So Effective?
Ans. Online marketing is also known as web marketing, internet marketing, eMarketing or i-marketing. Online marketing is an interactive tool which can be used between marketers and the public at large. Online marketing is so effective because:
*Online marketing allows for statistics to be measured more easily and at a lower cost.
*Online marketing costs are somewhat inexpensive in comparison with other mediums.
*Online marketing allows consumers of the world to research and purchase services and products at their own pace and convenience.
*Online marketing provides a greater flexibility level whereby campaigns can be altered to test new markets, evaluate new programmes and make changes more specific to a targeted market.
Q-12) Do me a favour, Sell this pen to me.
Ans. The key point of this question is to see if you understand what selling is all about. 9 out of 10 people will immediately start describing the pen and its features (like people did during the seminar at the end of the movie) – “it writes smoothly”, “it looks great”, “it’s cheap”, etc. This is an indication that they are clueless about selling. A correct approach is to first investigate client’s needs by asking questions about their situation, then address those needs with the product capabilities in a way that creates clear and significant value in their minds, and then convert this value into cash. That is the point of the test: to see if you can discover the needs, develop a solution, and close the deal.
Q-13) Do you consider yourself a leader?
Ans. You might think that leadership questions are only relevant for management positions, but that’s a common misconception. Most companies are looking for people with leadership potential even when hiring for entry-level positions. So be prepared in advance for this question. I recommend that every job seeker prepare at least one example of a leadership experience with a strong reason that why you consider yourself leader and get comfortable speaking about it in an interview situation.
Q-14) What makes a successful marketing manager?
Ans. To be a successful marketing manager you must : *Have the effective sales skills.
*Fill your work with passion.
*Master the corporate balancing act.
*Understand your domains.
*Enough experience to understand what a given project may typically cost, is able to prepare a budget.
Q-15) Tell me something about your previous marketing experience?
Ans. Previous work experience is the basis for determining whether you will be a valuable contributor to an organization. If you are fresher show experience of marketing college events n festivals. For this reason, applicants must present their previous experience in a way that emphasizes how it will specifically and significantly benefit the college. So share your past but good experience with your interviewer and what and how much you have learned there.
Q-16) What is the most important skill required in marketing field?
Ans. The most important skills required in marketing are:
*Risk-taking. *Know your audience. *Be a good listener. *Be open to new ideas. *Be accurate but nimble. *Know what the competition is doing.
*Passion: Love marketing.
*Experimentation: Try something new. Fail. Try again. *Communication: Articulate your point of view well via speaking and writing
Q-17) Definition: 5 C’s of Marketing
The 5 C’s are a good guideline to make the right decisions, and construct a well-defined marketing plan and strategy.
1. Customer – Determine what are the needs and from which clients that you’re trying to satisfy. A few areas of research can be market segments, frequency of purchases, quantity of purchases, retail channel, and customer needs depending on trends over time.
2. Company – Determine if your company is in a position to meet those customer needs. for example, whether your company has the right product line and technical expertise. A good tool to find out your company’s strengths and weaknesses is “SWOT” analysis.
• Strengths: innovative products, expertise and procedures
• Weaknesses: lack of knowledgeable technical support or average product quality
• Opportunities: a new international market or a market led by a weak competitor
• Threats: a new competitor or price war
3. Competition – Determine who competes with your company in meeting the customer’s needs. Is the competitor an active competitor or is it a potential threat? What are their products exactly? What are their strengths and weaknesses?
4. Collaborators – Determine if there is any outside source or third party help that can help the company such as distributors, suppliers etc.
5. Context/Climate – Determine if there are any limitations due to
• Political issues: legal problems, trade regulations, taxes or labor laws
• Economic issues: growth rate, labor costs, and business cycle stage
• Social impacts: demographics, education, and culture
• Technological developments: impact on cost structures
This is also known as “PEST” analysis.
Q-18)Mention the various steps of a new product development process.
Various steps which are followed is mentioned below:
a. Creating new product ideas
b. Go through ideas
c. Research and analyze
d. Technical and marketing development
e. Manufacturing planning
f. Marketing planning
g. Test marketing
h. Commercialization
Q19)-What is false advertising?
False advertising is using false statements to promote products and increase profit lines for a company or a brand. Such advertisements use deception to persuade people. Such advertisements completely deny the right to know for consumers and are banned in many countries. Still they have been a trend by finding legal ways to deceive people
Sometimes you also ask you “what would you do under a situation”. Follow how to tackle suck kind of tricky questions.
Q20)-2. Can you describe a marketing project that you successfully planned and executed?
These types of marketing interview questions are very common. Talk about a project that you finished with positive results. Walk the hiring manager through the process, showing them how you think, plan, collaborate with others, execute, and follow up. Also touch on any challenges you were forced to overcome, and any mistakes you may have made along the way, and what you learned from them. Explain how the campaign was received, both internally and externally, and the recognition you received for it, if any.
Employers also like numbers. So, if possible, quantify the project’s success using metrics. Put them into context to give the hiring manager a clearer idea of just how successful this campaign actually was.
And remember, success has many definitions. It doesn’t necessarily have to mean everyone loved the final product. It can mean that you personally felt fulfilled by it, learned from it, or felt proud of your contributions.
mba marketing interview questions and answers pdf
marketing executive interview questions and answers
mba marketing interview questions and answers pdf free download
marketing interview questions and answers guide
sales and marketing interview questions and answers pdf
marketing questions and answers pdf
mba interview questions and answers for freshers
entry level marketing interview questions
31 Most Commonly Repeated Interview Questions
32 common questions asked in Personal Interviews !
Finance Top Interview questions
Top 20 Finance questions asked in MBA interview ! PART 1.
Top 20 Finance questions asked in MBA interview ! PART 2.
Marketing Interview Questions
Top 20 marketing questions asked in Interview!
Top 20 marketing questions asked in MBA Interview ! PART 2.
Advertising Interview Questions
Top 10 Advertising questions asked in MBA interview !
eMarketing Interview Questions
Top 10 E-Marketing questions asked in MBA interview!
Supply Chain Management Interview Questions
MBA Supply Chain Management Interview Questions
Operations Interview Questions
MBA Operations Top 10 Questions
Case Interview Question
MBA Top 10 Case Interview Question
Consulting Interview Questions
Consulting Interview Questions
Analytics Interview Questions
MBA Analytics Interview Questions 20 Must do
