Top 20 marketing questions asked in MBA Interview ! PART 2.

Q-11) Why Is Online Marketing So Effective? Ans. Online marketing is also known as web marketing, internet marketing, eMarketing or i-marketing. Online marketing is an interactive tool which can be used between marketers and the public at large. Online marketing is so effective because:
*Online marketing allows for statistics to be measured more easily and at … Read more

Top 20 Finance questions asked in MBA interview ! PART 2.

Q11)-What are the rules of double entry book keeping for various types of accounts?

 Following are the basic rules of double entry book keeping for various types of accounts:

- Personal Account : Debit the Receiver, Credit the Giver
-Real Account : Debit what comes in, Credit what goes out
-Nominal Account : Debit all the Expenses, Credit … Read more

Top 20 Finance questions asked in MBA interview ! PART 1.

Q1)- MEANING OF FINANCE:Finance may be defined as the art and science of managing money. It includes financial service and financial instruments. Finance also is referred as the provision of money at the time when it is needed. Finance function is the procurement of funds and their effective utilization in business concerns. The concept of … Read more

A different approach to Reading Comprehension

Reading Comprehension is one of the least favorite subject to solve because unlike Quant or grammar, it doesn’t have concrete rules to apply, so it can be harder to find ways to help where students are struggling. Many students who struggle with Reading Comprehension aren’t actually struggling with the “reading” or the “comprehension” part (unless … Read more

If you can not score your goal in mocks- A review guide

First of all, let’s state the obvious: you aren’t stupid. If you’re making plans to earn an MBA, you’re already a capable, accomplished professional. Give yourself credit for that. However, you probably don’t know everything about succeeding on the CAT! If it feels like you just can’t get there no matter how hard you try, … Read more

Top 10 Advertising questions asked in MBA interview !

Q1) What is advertising? Advertising is defined as a paid form of communication that reaches the target audience through mass media.. Q2) How would you design and promote an advertising campaign?  An advertisement campaign must comprise of the following: 1)A solid marketing plan 2)Advertising budget.. Q3) What are the various media available for advertising today? Media … Read more

Top 10 E-Marketing questions asked in MBA interview!

Q1) What is email marketing? Email marketing is directly marketing by using electronic mail as the communication medium for commercial marketing or advertising to a group of people at a time. This internet marketing strategy generally works by using emails to send ads, request business or solicit sales or donations and any form of email communication … Read more

Easy Set theory handout

 Download handout here: Set Theory Handbook Some tougher CAT Quant questions will require you to know the formulas for set theory, presenting three sets and asking various questions about them. To refresh, the union of sets is all elements from all sets. The intersection of sets is only those elements common to all sets. Let’s … Read more

How to prepare for your last year of B-School ?

With your first year of your MBA program complete, your final year of business school will likely have you feeling much more confident. You know the landscape, you have more freedom to choose the schedule you want, and you have a little more time to relax. But, stay sharp! These final classes will fly by, … Read more

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