The four sentences (labelled 1, 2, 3, and 4) given below, when properly sequenced, would yield a coherent paragraph. Decide on the proper sequencing of the order of the sentences and key in the sequence of the four numbers as your answer.
1. The signature of a leader establishes a personal bond between them and the citizens; the leader does not merely offer a policy for evaluation, they suggest a physical presence, a set of daily habits expressed in a demeanour, a style of speaking, a posture.
2. Some public figures adorn their official communications with a personal logo; this presupposes that branding has a power to persuade which must be analysed.
3. Inasmuch as branding is a shorthand of ideology and a compression of an 'inexpressible' collective identity, it constitutes an anti-rational weapon and tends to sweep away 'policy' (that is to say a body of arguments and solutions) to the advantage of a 'way of being', a socio-cultural status.
4. Branding tends to restore the charismatic nature of authority, whose bureaucratic essence has been disrupted by institutional procedures and the rule of committees (the populist Right seems to use it more than the technocratic Left).
1. The signature of a leader establishes a personal bond between them and the citizens; the leader does not merely offer a policy for evaluation, they suggest a physical presence, a set of daily habits expressed in a demeanour, a style of speaking, a posture.
2. Some public figures adorn their official communications with a personal logo; this presupposes that branding has a power to persuade which must be analysed.
3. Inasmuch as branding is a shorthand of ideology and a compression of an 'inexpressible' collective identity, it constitutes an anti-rational weapon and tends to sweep away 'policy' (that is to say a body of arguments and solutions) to the advantage of a 'way of being', a socio-cultural status.
4. Branding tends to restore the charismatic nature of authority, whose bureaucratic essence has been disrupted by institutional procedures and the rule of committees (the populist Right seems to use it more than the technocratic Left).
Answer and solution
Correct answer: 2143
Solution
Sentence 2 opens with the concrete practice (a personal logo) and says branding's persuasive power must be analysed. Sentence 1 explains how that power works — presence, demeanour and habits over policy. Sentence 4 gives the political result — branding restores charismatic authority. Sentence 3 is the most general and evaluative conclusion — branding as an anti-rational weapon replacing policy with a "way of being". Order: 2143.