CMAT Business Plans & Feasibility Bible
The business plan is where an idea is tested on paper. This chapter covers the parts of a business plan, the four feasibility analyses — market, technical, financial and organisational — and cost-benefit analysis, including non-monetary benefits. You also learn how to judge market adequacy (domestic, export and competitor demand), pitch an idea through an elevator pitch, and use evaluation tools such as SWOT. This is CMAT's highest-scoring I&E chapter, asked in every paper, often three or more times.
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Frequently asked questions
Is this chapter important for CMAT?
It is the most important I&E chapter — asked in every paper, often 3+ questions.
What should I revise first?
The four feasibility types with examples, market adequacy factors and cost-benefit analysis.
Which CMAT papers asked this chapter?
Asked in CMAT: 2024, 2025, 2026.