CMAT Customer Segmentation Bible
No venture can sell to everyone. This chapter covers market segmentation, targeting and positioning, the bases for dividing a market (geographic, demographic, psychographic and behavioural) and Indian brand examples for each in a G Strategy table. It also clears the common confusion CMAT tests: dividing a market into groups is segmentation, while choosing which group to serve is targeting. Learn the definitions precisely, because statement-based questions here hinge on a single word.
Full notes
Frequently asked questions
Is this chapter important for CMAT?
Moderately — usually one statement or match question.
What should I revise first?
Segmentation vs targeting, and the four bases of segmentation.
Which CMAT papers asked this chapter?
Asked in CMAT: 2024, 2025.