CMAT Business Expansion Bible
Growing a business brings a new set of problems. This chapter covers how firms scale up — hiring and retaining able people, finding investors who share the vision, time management, diversification and export potential — and the main growth strategies. It also explains how serving more than one customer segment keeps business steady through the year. CMAT has asked select-all-that-apply questions on scaling concerns, so learn the full list rather than one or two points.
Full notes
Frequently asked questions
Is this chapter important for CMAT?
Moderately — asked in 2024 through scaling-up questions.
What should I revise first?
The full list of concerns of a growing enterprise.
Which CMAT papers asked this chapter?
Asked in CMAT: 2024.