CMAT Idea Generation & Prototype Bible
Great ventures start with ideas, and CMAT tests exactly how ideas are created. This chapter covers creativity and its stages — knowledge accumulation, incubation, idea experience, evaluation and implementation — along with design thinking's five steps: empathise, define, ideate, prototype and test. You also learn idea-generation tools such as brainstorming and SCAMPER, and why hands-on learning through case studies builds entrepreneurial skill. Sequence-arrangement questions on creativity and design thinking appear almost every year, so learn the orders exactly.
Full notes
Frequently asked questions
Is this chapter important for CMAT?
Yes. Design thinking or creativity stages appear in every paper.
What should I revise first?
The exact order of the 5 creativity stages and the 5 design-thinking steps.
Which CMAT papers asked this chapter?
Asked in CMAT: 2024, 2025, 2026.