CMAT Innovation Process & Types Bible

Innovation is how new ideas become value. This chapter covers why innovation matters, the steps of the innovation process, and the types CMAT tests — incremental, radical, disruptive and architectural — with Indian examples in a G Strategy table. You also learn how firms manage innovation under uncertainty, the four stages of an innovation project (ideation, concept development, implementation, commercialisation) and ambidexterity, balancing exploration with exploitation. Recent CMAT papers have moved towards these management-of-innovation questions, so this chapter is rising in importance.

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